Acapulco

Details

In Brazil, we have more than ten holidays during the per year. Lots of people use thesethis breaks to travel by car, and during this period most of the coastal roads suffer from big traffic jams. Knowing this problem, in collaboration with Google Zoo, we took the challenge to create a prediction tool to help people choose the best time to leave their homes for the holidays.

Highlights

Data Analysis
Research

Role

Product Lead

The Sprint

Validation

After validating the idea with a fake product built in a two-days workshop, the challenge was to discover if the data we got from the government was enough to predict the next holiday traffic bottleneck.

Data Analysis

Predict Tool

I had the opportunity to learn a lot about statistics, render graphs and prediction models. After achieving a valid prediction model, we wrapped the concept of helping people find the best time to get the highway in a product called Estradamus.

Prototype the product

Like this? Feel free to contact me!
ozehfernandes@gmail.com