Bloom is a platform for live events. Mixing access control, cashless transactions, brand activation and big data. With a smartphone, users can buy tickets, avoid lines, share their status and be a unique person to the system. I was the project lead in charge of implementing the Bloom platform in Rock in Rio, the largest music festival in the world. We developed a scheduling system for the rides - to enjoy the Zip Line, Roller Coaster, Ferris Wheel or the Xtreme, users had to schedule a ride using a Bloom Station with their smartphones. One of the biggest challenges was the large scale of the festival — Everything needed to be planned carefully.
Large user base