Fleety was the first peer-to-peer car sharing startup in Brazil. I worked at the early stages of the project, prototyping and validating the idea. The first city where Fleety worked was Curitiba. Getting involved with the collaborative economy was special for me because I had thed opportunity to study and understand the behaviour of the Brazilian user, how they interpret this collaborative culture and how they get involved. The biggest challenge of this project was to overcome the insecurity and the user's lack of trust.


Usability test
Business model


Product Design

First Drafts

Persona, blueprint, first wireframes

Prototpype + Usability Test

MVP from fleety product

How it works

Final Product

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